Marketing Research

Marketing Research is essential for business to test if their products or services will be in demand in any given market.Marketing research is the function which links the consumer, customer and public to the marketer through information.

The information is used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions, monitor marketing performance and improve marketing performance and improve marketing effectiveness.

Marketing Services

Marketing Strategy

Marketing Management

Marketing Research



Marketing Today (Magazine)

New Zealand Marketing Association

Business Trade Shows (Auckland)



Marketing is the process or act of making products appeal to a certain demographic, or to consumers.

Marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants.

Marketing is a total system of business activities designed to plan, price, promote and distribute want satisfying products, services and ideas to target markets in order to achieve organizational objectives.



Analysis of the Marketing Environment

Marketing Research

Analysis and Design of Marketing Information Systems

Target Markets

The Product

The Price



Marketing of Services

Marketing for Non-Profit Organizations

International Marketing

Strategic Marketing and Planning and Forecasting

Marketing Implementation and Performance Evaluation

Appraisals and Prospects

Financial Accounting in Marketing

Marketing Plans



Marketing Research

The Role of Marketing Research

Consumer Marketing Research

Industrial Marketing Research

Researching International Markets

The Marketing Research Process

Marketing Information Systems

Developing a Marketing Research Project

Ethics and Marketing Research

Researching Secondary Data

Researching Primary Data

Methods for Measuring Attitudes

Methods for Rating Attributes

Developing Sample Design, Sample

Size, and Sample Members

Data Collection Methods

Processing Research Data

Analysis of Research Data

Measuring Differences

Measuring Association

Presentation of Marketing Research Data and Reports

Evaluating Marketing Research