Integrated Marketing Communication

Integrated Marketing Communication is a management concept that is designed to make all aspects of marketing communication such as advertising, sales, public relations, and marketing work together as a unified force, rather than permitting each to work in isolation. The goal of IMC is to create and sustain a single look or message in all elements of a marketing campaign. A successful IMC plan will customize what is needed for the client based on time, budget and resources to reach targets or goals.


Advertising Services

Advertising Strategy

Advertising Design

Advertising Products




Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled. Advertising is part of a company's promotional mix.

Advertising and Promotion

  • Advertising

  • Ethics and Social Responsibility in Advertising

  • Marketing Management

  • Promotional Management

  • Integrated Marketing Systems

  • Ad Agencies and Marketing Organizations

  • Consumer Behaviour

  • Communication

  • Objectives and Budgeting of Promotional Programs

  • Creative Strategy Planning and Development

  • Creative Strategy Implementation and Evaluation

  • Media Planning and Strategy

  • Broadcast Media

  • Print Media

  • Support Media

  • Direct Marketing

  • Internet Advertising and E-Marketing

  • Sales Promotion

  • Public Relations

  • Publicity

  • Corporate Advertising

  • Personal Selling

  • Evaluation of Promotional Programs

  • International Advertising and Promotion

  • Advertising Regulations

  • Economics of Advertising